welcome :)
I'm Rachid (known online as Ahri) - a gaming, web3, esports and jack-of-all-trades specialized in operations, strategy, and marketing, with roots in Morocco and a global perspective shaped by living across France, Germany, and many travels worldwide.
My career spans 13+ years in the gaming industry, where I've built expertise across major companies:
Head of Strategy at SCRIB3
Consultant at my company, Spellbind.gg (with a few gaming/blockchain and infra projects)
Head of Marketing at The Sandbox
Head of EMEA Esports at Ubisoft
Communications leadership at Huawei/Honor
PR Manager at BANDAI NAMCO
Along the way, I've worked directly with the creators behind iconic IPs like Pac-Man, TEKKEN, Soul Calibur, Dark Souls, and The Witcher. I've organized global gaming events and represented brands at E3, Tokyo Games Show, and Jump Festa. Since 2017, I've been deeply involved in crypto/web3, bringing this expertise to established companies and independent projects.
Today, I leverage this experience to help companies navigate the intersection of gaming, blockchain, and sometimes AI - combining analytical thinking with strategic vision to create meaningful impact.
You can find me on:
A few select samples:
